For Immediate Release



New Public Education Program Helps Consumers
Get Smart About Insurance

New York City – (March 28, 2006) - The National Association of Insurance Commissioners (NAIC) today launched a comprehensive public education program to assist consumers with information about insurance issues.  Under the banner of Insure U, the campaign has two objectives: to help consumers get smart about insurance as their needs change at different life stages, and to educate them about how to avoid being scammed by fake insurance companies. The program includes an online education site and public service announcements in English and spanish.

 The Insure U curriculum, available at, includes a basic introduction to the four major types of insurance – auto, home, life and health – as well as special considerations for young singles, young families, established families and empty nesters/seniors.  Consumers can test their knowledge about insurance by taking an online quiz.  Upon successful completion, they can download an Insure U diploma.

 “For many consumers, understanding insurance and determining what kind of coverage they need to protect themselves and their families can be very difficult,” said Alessandro A. Iuppa, NAIC President and Superintendent of the Maine Bureau of Insurance.  “State insurance departments across the U.S. have embraced Insure U as a powerful, coordinated initiative to help consumers make smarter insurance decisions.”

 Recent consumer research conducted by the NAIC identified troubling perceptions and misunderstanding about insurance at every life stage, according to Catherine J. Weatherford, NAIC Executive Vice President and CEO.  Key findings of the research are these:

  • 20 percent of young singles say they would let their auto insurance policies lapse to save money and 18 percent would decline employer health insurance to save money.
  • Fewer than half of young families have life insurance purchased on their own for either spouse.
  • More than half of respondents in established families did not understand the terms under which they can elect to continue their health coverage under their old employer’s policy if they leave a job, as stipulated under COBRA law (Consolidated Omnibus Budget Reconciliation Act).
  • Only 12 percent of empty nesters/seniors think they are very likely to need long-term care, and they significantly underestimate the cost of such care.
  • Only 45 percent of consumers overall get suspicious about the number one warning sign associated with fake insurance: a policy that costs significantly less (i.e. 15-20 percent less) than other policies with comparable coverage.


“Insure U broadens our commitment to consumer education and reinforces our initiatives to help consumers avoid being duped by insurance scams,” explained Weatherford.  Fighting fake insurance is the focus of the NAIC’s new TV public service announcement (PSA).  It encourages consumers to call their state insurance department prior to purchasing an insurance policy to confirm that they are dealing with a real insurance company authorized to do business in their state.

 Consumers may also call a toll-free telephone number to find consumer representatives in their home state insurance departments.  The number is 866-470-NAIC (6242).

About the NAIC

About the NAIC Headquartered in Kansas City, Missouri, the National Association of Insurance Commissioners (NAIC) is a voluntary organization of the chief insurance regulatory officials of the 50 states, the District of Columbia and the five U.S. territories. The NAIC’s overriding objective is to assist state insurance regulators in protecting consumers and helping maintain the financial stability of the insurance industry by offering financial, actuarial, legal, computer, research, market conduct and economic expertise. Formed in 1871, the NAIC is the oldest association of state officials. For more than 135 years, state-based insurance supervision has served the needs of consumers, industry and the business of insurance at-large by ensuring hands-on, frontline protection for consumers, while providing insurers the uniform platforms and coordinated systems they need to compete effectively in an ever-changing marketplace. For more information, visit NAIC on the Web at:


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Communications Department
(816) 783-8909

Scott Holeman
Communications Manager

Jeremy Wilkinson
Electronic Communications Manager

Miun Gleeson
Communications Specialist

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