Legendary Entertainer Rita Moreno Headlines NAIC's Senior Education Campaign
Partnership encourages seniors to get smart about insurance policies and financial plans

WASHINGTON, D.C. (June 1, 2016) —The National Association of Insurance Commissioners (NAIC) today announced a partnership withaward-winning entertainer Rita Moreno as part of its Insure U consumer education campaign. Though many know about her extraordinary career, Rita's struggle following her husband Leonard's death often goes untold, yet mirrors a situation familiar to many seniors.

During their 46-year marriage, Leonard was solely responsible for handling the family's financial affairs. After his passing, Rita was not only emotionally exhausted, but completely unprepared to take on complex insurance and financial plans.

"I was so busy with my career and not really interested in learning about our finances, so it made sense for Leonard to handle it alone," said Moreno, who is one of 12 EGOT winners. "Looking back, it would have been much wiser for us to have taken the time to share that information with each other. Losing him was hard enough, but the added stress of not knowing anything about our insurance or finances made it even tougher."

Motivated by her experience, Rita has partnered with the NAIC to encourage older Americans to prevent themselves from ending up in the same situation:

  • Sharing is caring. If your plans and policies are a mystery to your spouse or partner, do not wait any longer to share. An open exchange of information is vital to ensure you are both prepared if one of you is unable to provide information.
  • Ask the experts. When reviewing your plans and policies, do not make assumptions. A call to your state insurance department can help clear up confusion about insurance policies and ensure you are not carrying more insurance than necessary, which may help save money and prevent fraud.
  • Pass it on. Make sure your adult children understand your long-term care plans, life insurance policies, end-of-life wishes and the importance of planning ahead for their family. "This situation really made my daughter think," Rita said. "She learned a very valuable lesson from my experience.

Lending her voice to a nationally-distributed radio public service announcement (in English and Spanish), Rita hopes her story resonates with families and inspires them to make smart insurance and retirement planning decisions together.

As part of the campaign, Rita offers a senior's perspective on modern advancements such as social media and the sharing economy in a video series entitled "Life Unscripted," which can be seen on Insure U. For more tips to help seniors get insurance-smart and avoid fraud, NAIC offers 10 Tips To Help Seniors Navigate the 21st Century, a resource covering the aforementioned modern advancements as well as things seniors should know about long-term care, living with adult children and annuities.

"We know that planning for the future can be unsettling, but it is imperative to develop a strategy and we are pleased Rita is lending her voice to the effort," said John M. Huff, NAIC President and Missouri Insurance Director. "Baby boomers are retiring at a rate of 10,000 per day and too many are behind in their retirement planning. Our partnership with Rita will complement the NAIC's Retirement Security Initiative to take some of the fear and guesswork out of planning ahead."

For unbiased tips and tools to help consumers understand their insurance options, visit, NAIC's award-winning online education resource. Consumers interested in insurance information specific to where they live can contact their state insurance commissioner.

Rita Moreno

Since her debut more than seven decades ago, Rita Moreno has become one of entertainment's most enduring and well-respected stars, best known for roles in "Singin' in the Rain," "West Side Story," "The Electric Company" and countless stage productions. She holds the distinction of being one of only 12 individuals to win an Emmy, Grammy, Oscar and Tony award. Rita's awards also include a Golden Globe, the 2015 Kennedy Center Honors and an honorary doctorate of music from the Berklee College of Music. Still active, Rita has most recently been seen on "Grey's Anatomy," "Grace and Frankie," "Jane the Virgin," and is currently in production on a remake of "One Day at a Time" that will stream on Netflix. Rita resides in Berkeley, California.

About the NAIC

The National Association of Insurance Commissioners (NAIC) is the U.S. standard-setting and regulatory support organization created and governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S. For more information, visit

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